Algorithmic Explosion or Emotional Resonance? An Analysis of the Cross-Regional Dissemination Mechanism of the Song Méi chūxī and Emotional Identification Among People in the Chinese Mainland and Taiwan Region
DOI:
https://doi.org/10.56294/saludcyt20252726Keywords:
Grounded Theory, Algorithmic Content Recommendations, Cross-Regional Cultural Communication, Chinese Mainland, Taiwan RegionAbstract
Introduction: digital technology and social media boost cross-regional popular culture dissemination. The song Méi Chūxī spreads across Chinese Mainland and Taiwan Region via algorithms and emotional resonance, yet its dissemination mechanism remains understudied.
Objective: to explore the core drivers, differential paths of Méi Chūxī’s cross-regional dissemination, and its interactive logic with audiences’ emotional identification.
Method: grounded theory was adopted, combining in-depth interviews with 25 respondents (13 from Mainland, 12 from Taiwan) and online dissemination data analysis.
Results: dissemination is driven by algorithm fission and dissemination motivation synergy; emotional resonance mediates contact, cognition, and dissemination. Regional background moderates paths—Mainland relies on algorithm-driven rapid spread, Taiwan on social circle diffusion.
Conclusions: this study constructs a dissemination-identification interaction model, filling research gaps and providing references for cross-strait cultural communication.
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