Effective Therapeutic Communication Model in Reducing Stunting in Secanggang District, Langkat Regency, North Sumatra
DOI:
https://doi.org/10.56294/saludcyt20262562Keywords:
Communication Model, Therapeutic, Stunting, SecanggangAbstract
This research aims to develop and evaluate the effectiveness of a therapeutic communication model in reducing the prevalence of stunting in Secanggang District, Langkat Regency, North Sumatra. Given the high stunting rates ranging from 20-25%, and the need for effective and sustainable intervention, this study designs a model that is responsive to the local social and cultural context. The urgency of this research lies in the pressing need for interventions that not only increase awareness but also change community behaviors related to child care and nutrition practices, aligning with WHO targets and national policies. The methodology employed is qualitative with a phenomenological approach to deeply understand the experiences and perspectives of the community. Primary data was collected through in-depth interviews, participatory observation, and focused group discussions (FGDs) in locations with high stunting prevalence. Data analysis was conducted using Miles, Huberman, and Saldana’s method which includes creating matrices, categorization, coding, visual data presentation, and validating findings through triangulation techniques to strengthen result validity. The findings indicate that the proposed therapeutic communication model—including health education, family support, participatory communication, health service integration, and policy advocacy—has significant potential to improve community nutritional knowledge and behaviors. However, challenges in implementing this model primarily involve limitations in infrastructure, access to services, and sustainability of community participation. Discussion of these results leads to recommendations for adjusting the model to consider specific needs and local conditions, and for enhancing resources and cross-sector collaboration for more effective implementation.
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