Prototype of Virtual Linguistic Landscape (VLL)-Based Mobile Application in West Sumatra
DOI:
https://doi.org/10.56294/saludcyt20262543Keywords:
prototype, virtual linguistic landscape (vll), mobile application, cultural heritage, tourism, west SumatraAbstract
Introduction: Language in public spaces embodies not only communication but also cultural identity and regional branding. In West Sumatra, where tourism reached over 19 million visitors in 2024, the integration of local linguistic elements and Minangkabau cultural symbols presents strong potential for promoting sustainable tourism through digital innovation.
Objective: This study aims to design a prototype of a Virtual Linguistic Landscape (VLL)-based mobile application and to evaluate its expert validity in terms of content, language, quality assurance (QA), and user interface (UI/UX).
Method: Employing a Research and Development (R&D) approach with a 4-D model (Define, Design, Develop, and Disseminate), the study combines field observation and document analysis from 8 regencies and cities in West Sumatra with 48 tourism heritage sites and attractions. Furthermore, the prototype was validated by three expert panels assessing 32 indicators across four aspects.
Results: Results show that content and language achieved an overall validity score of 76 % (Valid), indicating strong relevance for tourism promotion and cross-cultural understanding, though minor revisions are required in bilingual consistency and instructional clarity. Meanwhile, QA and UI/UX aspects obtained an average score of 91 % (Highly Valid), demonstrating excellent stability, aesthetics, navigational clarity, and system security.
Conclusions:
The findings confirm that the prototype is feasible and ready for pilot implementation with targeted refinements. This research contributes to the growing field of Virtual Linguistic Landscapes by providing a digital framework for cultural preservation and regional tourism promotion in Indonesia.
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Copyright (c) 2026 Agustina, Ahmad Nusi , Nurizzati, Diana Kartika , Ary Ramadhan , Srimutia Elpalina (Author)
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