Destination Image, Tourist Intention, Motivation, and Constraints: An Analysis of their Influence on Visit Decision to Mentawai Islands
DOI:
https://doi.org/10.56294/saludcyt20252353Keywords:
Destination image, Tourist Intention, Tourist Motivation, Tourist constraints, Mentawai IslandsAbstract
Tourist decision-making is often shaped by psychological factors such as destination image, intention, and motivation. However, the persistence of the intention–behavior gap and the overlooked role of travel constraints remain underexplored in emerging destinations such as the Mentawai Islands, Indonesia. This study aims to analyze the influence of destination image, tourist intention, motivation, and travel constraints on visit decisions to the Mentawai Islands, as well as to examine the mediating roles of tourist intention and motivation. A quantitative causal-associative design was employed using survey data from 175 tourists. Data were analyzed with Structural Equation Modeling using Partial Least Squares (SmartPLS 4) to test both direct and mediating effects. Destination image, motivation, and travel constraints significantly and positively influenced visit decisions, whereas tourist intention showed no direct effect. Motivation mediated the impact of constraints on decision-making, while tourist intention did not. These findings confirm the persistence of the intention–behavior gap in tourism and emphasize the dual role of constraints, acting as both barriers and motivators. The study extends the Theory of Planned Behavior by incorporating constraint negotiation into the decision-making process. Practically, the results suggest that strengthening destination branding, improving accessibility, and managing perceived constraints through motivational strategies are critical to increasing tourist arrivals in the Mentawai Islands and similar island destinations
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