Impact of Graphic Design on Information Retention: A Linear Mixed Models Approach to Visual Elements and Memory
DOI:
https://doi.org/10.56294/saludcyt20251753Keywords:
design, information, modeling, typography, visualAbstract
Introduction: The effectiveness of graphic design in enhancing information retention depends largely on how visual elements are structured and perceived. Objective: The study analyzes the impact of graphic design on information retention, using a rigorous statistical and experimental approach. Methodology: Through a linear mixed model, principal component analysis and artificial neural networks, several visual elements such as typography, contrast, visual hierarchy, text density, layout type and content format were evaluated. Results: With a sample of 90 observations, the results showed that sans-serif typefaces, soft contrasts, use of icons, low text density and layouts with white space favor immediate information retention. On the other hand, advertising materials showed better performance compared to academic or infographics, possibly due to their more simplified and attractive design. Likewise, infographics stood out in long-term retention, due to their ability to integrate visual and textual content efficiently. The study also underscored the value of white space as a facilitator of cognitive processing, reducing mental overload. In sum, the findings demonstrated that design is not just aesthetics, but a strategic tool in enhancing learning. Conclusion: It is concluded that a conscious visual design, adapted to the type of content and the cognitive profile of the user, can significantly optimize the way people absorb, process and remember information.
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Copyright (c) 2025 Héctor Aguilar-Cajas, Heidy Elizabeth Vergara-Zurita, Ana Lucía Rivera-Abarca, Jazmín Isabel García-Guerra, Freddy Armijos-Arcos, Alex Santiago Mantilla-Miranda (Author)
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