The Effect of Artificial Intelligence on the Digital Content Creation Sector on Emirati Media Organizations
DOI:
https://doi.org/10.56294/saludcyt20251686Keywords:
Artificial Intelligence, Natural Language Processing, Interactive Machines, Digital Technologies, Technology Adoption, Creation of Digital ContentAbstract
Background: Artificial intelligence (AI) is a modern technology used in the field of media, including content production, text, audio, and visual content technologies. These technologies dramatically improve content development. Like the Internet, AI is evolving into a general-purpose technology with applications in a wide range of sectors.
Objective: This study aims to determine how advancements in AI, particularly in natural language processing (NLP), interactive machines, digital technologies, and technology adoption, influence the production and creation of digital content.
Methods: This study employs a quantitative research design to analyze the relationship between artificial intelligence (AI) technologies and digital content creation. A sample size of 100 observations was generated, representing diverse Jordanian media organizations and industries employing AI for content creation.
Results: A significant model suggests that factors like NLP, interactive machines, and technology adoption significantly impact digital content creation.
Conclusion: The independent variables (AI technologies) collectively explain a substantial part of the variance in digital content creation.
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Copyright (c) 2025 Emran (Mohamad Ali) Abdalah Al Qudah (Author)
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