Revalorization of Traditions and Cultural Tourism: A Case Study in Jipijapa, Ecuador from the Perspective of Innovation
DOI:
https://doi.org/10.56294/saludcyt20251596Keywords:
revaluation, traditions, cultural tourism, innovative actions, preservationAbstract
Introduction: cultural tourism as a form of alternative tourism shows significant growth in the 21st century, in which more and more heritage places are saturated by the increase in the number of tourists. The objective of this study is to analyze the revaluation of ancestral traditions and their impact on cultural tourism in Jipijapa, Ecuador. The aim is to identify the innovative actions implemented to preserve and promote ancestral traditions in this locality.
Methods: a descriptive-exploratory research is carried out using a mixed methodology that included documentary analysis, interviews with key actors in the tourism and cultural sector, and surveys of the inhabitants of the Jipijapa community
Results: the results reveal that the revaluation of ancestral traditions has been driven by innovative actions, such as the creation of cultural festivals, the promotion of thematic tourist routes and the implementation of training workshops for the local community.
Conclusions: these actions have strengthened cultural tourism in Jipijapa, generating greater interest on the part of visitors and greater recognition of local cultural identity, highlighting the importance of revaluing ancestral traditions to enhance cultural tourism to guarantee sustainable development and the preservation of local cultural identity.
References
1. Wang MY, Li YQ, Ruan WQ, Zhang SN, Li R. Cultural inheritance-based innovation at heritage tourism destinations: Conceptualization, structural dimensions and scale development. Journal of Hospitality and Tourism Management [Internet]. junio de 2023 [citado 20 de septiembre de 2025]; 55:118-30. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S1447677023000384
2. Alcívar- ¿Vera II, Hernández- ¿Rojas RD, Huete-Alcocer N. Could local gastronomy attract tourists to a territory? Analysis of Manabí – Ecuador. International Journal of Gastronomy and Food Science [Internet]. marzo de 2025 [citado 20 de septiembre de 2025]; 39:101099. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S1878450X24002324
3. Castillo-Reina MÁ, Cruz Vásquez JL. La innovación en el sector turístico: una aproximación a los servicios y la cocreación de experiencias. tursoc [Internet]. 14 de diciembre de 2021 [citado 20 de septiembre de 2025]; 30:25-49. Disponible en: https://revistas.uexternado.edu.co/index.php/tursoc/article/view/7648
4. Richards G. Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management [Internet]. septiembre de 2018 [citado 20 de septiembre de 2025]; 36:12-21. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S1447677018300755
5. Qiu Q, Zuo Y, Zhang M. Intangible Cultural Heritage in Tourism: Research Review and Investigation of Future Agenda. Land [Internet]. 16 de enero de 2022 [citado 20 de septiembre de 2025];11(1):139. Disponible en: https://www.mdpi.com/2073-445X/11/1/139
6. Universidad de San Martín de Porres, Perú, Beatriz Guardia S. Cátedras UNESCO: conservación del patrimonio cultural y desarrollo sostenible. Tur Patrim [Internet]. 30 de septiembre de 2018 [citado 20 de septiembre de 2025];(12):11-37. Disponible en: http://ojs.revistaturismoypatrimonio.com/index.php/typ/article/view/174/140
7. Burton AM, Pikkemaat B, Dickinger A. Unlocking sustainable tourism: Exploring the drivers and barriers of social innovation in community model destinations. Journal of Destination Marketing & Management [Internet]. junio de 2025 [citado 20 de septiembre de 2025]; 36:100996. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S2212571X25000083
8. Song H, Chen J, Li P. Decoding the cultural heritage tourism landscape and visitor crowding behavior from the multidimensional embodied perspective: Insights from Chinese classical gardens. Tourism Management [Internet]. octubre de 2025 [citado 20 de septiembre de 2025]; 110:105180. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S0261517725000500
9. Moreno-Manzo J, Gassiot-Melian A, Coromina L. Perceived value in a UNESCO World Heritage Site: the case of Quito, Ecuador. JCHMSD [Internet]. 10 de junio de 2022 [citado 20 de septiembre de 2025]; Disponible en: http://www.emerald.com/jchmsd/article/15/2/133-151/1245650
10. Cabrera-Jara N, Greene-Zuñiga M. Forgetting intangible values and community: The case of heritage conservation policies in Cuenca, Ecuador. Journal of Urban Management [Internet]. junio de 2024 [citado 20 de septiembre de 2025];13(2):279-93. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S2226585623000961
11. Fernández-Bedoya VH, Ruiz-Palacios MA, Meneses-La-Riva ME, Suyo-Vega JA. Tourism Entrepreneurship in Latin America: A Systematic Review of Challenges, Strategies, and Post-COVID-19 Perspectives. Sustainability [Internet]. 25 de enero de 2025 [citado 20 de septiembre de 2025];17(3):989. Disponible en: https://www.mdpi.com/2071-1050/17/3/989
12. Jackson LA. Community-Based Tourism: A Catalyst for Achieving the United Nations Sustainable Development Goals One and Eight. Tourism and Hospitality [Internet]. 14 de febrero de 2025 [citado 20 de septiembre de 2025];6(1):29. Disponible en: https://www.mdpi.com/2673-5768/6/1/29
13. Ruan WQ, Wang MY, Li YQ, Zhang SN. Configuring Creativity: Promoting Cultural Inheritance-Based Innovation in Heritage Tourism Destinations. Journal of Travel Research [Internet]. 12 de marzo de 2025 [citado 20 de septiembre de 2025];00472875251322509. Disponible en: https://journals.sagepub.com/doi/10.1177/00472875251322509
14. Wu P, Goh HC, Hussin H. Stakeholders’ perspectives of intangible cultural heritage tourism: A systematic review. Journal of Hospitality and Tourism Management [Internet]. julio de 2025 [citado 20 de septiembre de 2025];101303. Disponible en: https://linkinghub.elsevier.com/retrieve/pii/S1447677025000798
15. Censos IN de E y. Instituto Nacional de Estadística y Censos. [citado 20 de septiembre de 2025]. Base de Datos – Censo de Población y Vivienda. Disponible en: https://www.ecuadorencifras.gob.ec/base-de-datos-censo-de-poblacion-y-vivienda/
16. González Santa Cruz F, Pemberthy Gallo LS, López-Guzmán T, Pérez Gálvez JC. Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia. Journal of Heritage Tourism [Internet]. 2 de septiembre de 2020 [citado 20 de septiembre de 2025];15(5):485-99. Disponible en: https://www.tandfonline.com/doi/full/10.1080/1743873X.2019.1692854.
Published
Issue
Section
License
Copyright (c) 2025 Martha Susana Choez Pesantes, Alexandra Elsy Pita Lino, Vanessa Teresa Santos Moreira, Nelson Adrián Holguín Gutiérrez (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
