The impact of personal factors on vietnamese consumers' attitudes towards sustainable fashion and their purchase decisions

Authors

  • Dao Cam Thuy School of Business Administration, VNU University of Economics and Business, Hanoi Author https://orcid.org/0000-0003-4567-6218
  • Do Thi Bich Ngoc School of International Training and Education, VNU University of Economics and Business, Hanoi Author
  • Nguyen Van Loc School of Business Administration, VNU University of Economics and Business, Hanoi Author
  • Vu Khanh Linh School of International Training and Education, VNU University of Economics and Business, Hanoi Author
  • Tran Quynh Anh School of International Training and Education, VNU University of Economics and Business, Hanoi Author
  • Bui Phuong Uyen School of International Training and Education, VNU University of Economics and Business, Hanoi Author

DOI:

https://doi.org/10.56294/saludcyt20251375

Keywords:

Purchase Decision, Personal Factors, Consumer Attitude, Sustainable Fashion, Customer Motivation

Abstract

Introduction: The fashion industry is increasingly recognized as a significant contributor to the ongoing ecological and climate crises. As a result, more companies are acknowledging the importance of promoting responsible growth in fashion. This study analyzes different personal factors influencing Vietnamese consumer behaviors, including customer perceptions, customer motivations, financial situations, and environmental concerns; examines how these factors affect customer attitudes and behaviors toward sustainable fashion consumption.
Methods: Based on a survey of 363 respondents and using Structural Equation Modeling (SEM), the study demonstrates that customer motivation has the most significant impact on attitudes toward sustainable fashion.
Results: Environmental concerns significantly impact customers' purchasing decisions; however, consumer perception does not affect the choice to use sustainable fashion products. While consumers show a positive attitude toward sustainable fashion, there remains a gap between this attitude and actual purchasing behavior.
Conclusions: Based on these findings, the authors propose relevant and meaningful solutions for sustainable fashion businesses and Vietnamese authorities.

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Published

2025-01-19

How to Cite

1.
Cam Thuy D, Bich Ngoc DT, Van Loc N, Khanh Linh V, Quynh Anh T, Phuong Uyen B. The impact of personal factors on vietnamese consumers’ attitudes towards sustainable fashion and their purchase decisions. Salud, Ciencia y Tecnología [Internet]. 2025 Jan. 19 [cited 2025 Mar. 16];5:1375. Available from: https://sct.ageditor.ar/index.php/sct/article/view/1375