Factors that Affecting the Adoption of Electronic Commerce in Small and Medium Enterprises (SMEs) in Jordan

Authors

DOI:

https://doi.org/10.56294/saludcyt20251354

Keywords:

E-commerce Adoption, Relative Advantage, Compatibility, Organizational Readiness, Managers’ Characteristics, Consumer Pressure

Abstract

Introduction: E-commerce has several benefits, among which are saving cots, promotion of products, timely obtaining of information, consistency of information and superior customer service .
Methods: The study’s proposed model is based on TOE Framework towards the examination of the influencing variables of e-commerce adoption in the SMEs of Jordan and literature dedicated to information communication technology, information system and electronic data interchange. Accordingly, the study examined five hypotheses formulated on factors influencing the adoption and use of e-commerce, whereby data was obtained from 224 Jordanian SMEs
Results: Based on the findings, complexity, manager’s characteristics and consumer pressure were significant predictors of e-commerce adoption, while relative advantage and organizational readiness were insignificant predictors . The model succeeded in explaining 85% of the variance in intention towards e-commerce adoption among SMEs in Jordan.
Conclusions: The study provides insight into the perceptions of managers concerning the adoption of E-commerce in SMEs in the Jordanian context and it has implications for Jordanian enterprises who export products at a global scale.

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Published

2025-01-31

How to Cite

1.
Alnassar B, Sabri MO, Momani M, Ismail A, Awadallah A, Abudarwish N, et al. Factors that Affecting the Adoption of Electronic Commerce in Small and Medium Enterprises (SMEs) in Jordan. Salud, Ciencia y Tecnología [Internet]. 2025 Jan. 31 [cited 2025 Mar. 16];5:1354. Available from: https://sct.ageditor.ar/index.php/sct/article/view/1354