Factors that Affecting the Adoption of Electronic Commerce in Small and Medium Enterprises (SMEs) in Jordan
DOI:
https://doi.org/10.56294/saludcyt20251354Keywords:
E-commerce Adoption, Relative Advantage, Compatibility, Organizational Readiness, Managers’ Characteristics, Consumer PressureAbstract
Introduction: E-commerce has several benefits, among which are saving cots, promotion of products, timely obtaining of information, consistency of information and superior customer service .
Methods: The study’s proposed model is based on TOE Framework towards the examination of the influencing variables of e-commerce adoption in the SMEs of Jordan and literature dedicated to information communication technology, information system and electronic data interchange. Accordingly, the study examined five hypotheses formulated on factors influencing the adoption and use of e-commerce, whereby data was obtained from 224 Jordanian SMEs
Results: Based on the findings, complexity, manager’s characteristics and consumer pressure were significant predictors of e-commerce adoption, while relative advantage and organizational readiness were insignificant predictors . The model succeeded in explaining 85% of the variance in intention towards e-commerce adoption among SMEs in Jordan.
Conclusions: The study provides insight into the perceptions of managers concerning the adoption of E-commerce in SMEs in the Jordanian context and it has implications for Jordanian enterprises who export products at a global scale.
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Copyright (c) 2025 Bilal Alnassar, Mohamad Omar Sabri, Mohammad Momani, AbdelRahman Ismail, Ahmad Awadallah , Nabil Abudarwish, Mohammed Nassoura (Author)
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